零售中的增强现实(AR)
增强现实在零售行业变得越来越普遍,尤其是在家具和家居用品领域。基于网页的增强现实让顾客可以在不需要安装应用程序的情况下,预览商品在自己空间中的效果。一个例子是Zolak AR Viewer,它在零售中提供实时的材质和颜色配置,并与Shopify等电子商务平台集成。这是一个有趣的方向,可以减少退货率并提升买家的信心。这里有没有人尝试过在零售环境中使用增强现实?在构建这类工具时,有没有开放标准或常见的陷阱?
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Augmented reality is becoming more common in retail, especially for furniture and home goods. Web-based AR lets customers preview items in their space without needing to install an app. One example is Zolak AR Viewer in retail, which offers real-time material and color configuration and integrates with e-commerce platforms like Shopify. It’s an interesting direction for reducing returns and improving buyer confidence. Has anyone here experimented with AR in a retail context? Are there open standards or common pitfalls when building these kinds of tools?