一封简短的邮件让我对沟通的理解超过了几个月的建设经验。
我是弗朗西斯科，正如你在这里可能读到的，我正在开发一个名为 interviuu 的求职申请工具。今天早上，像往常一样，我在查看电子邮件。在最近的发布日之后，我的收件箱里充满了用户反馈和提供服务的人的信息，但有一封邮件让我特别触动。
“有趣的做法，没有空闲时间，不知道幕后是什么，只需付钱，祝好运。”
这是一封非常简单的邮件，仅仅几行字，但其价值巨大。让我意识到，如果我的初创公司没有免费试用（或免费增值计划），我必须在着陆页或任何教育内容中更好地传达产品的真实价值。
我并不是说这是某种突破性的发现，或者说这并不明显，但在你发布产品时，有些互动会让你更加关注这些显而易见的事情。
因此，对我来说，清晰、现实地了解你的产品实际功能可以解决三个主要问题：
- 潜在的误解和对产品功能的错误期望
- 对产品能力和实际运作方式的疑虑
- 对于一些用户，可能并不是理想的早期采用者，但确实存在，他们会怀疑产品是否真的存在于着陆页和品牌背后。
我觉得我常常忘记的是，我们是创始人，我们已经为此工作了几个月，几乎每天都在思考。我们知道当 A 发生时，B 会触发，用户在前端看到的每一个动作背后的所有优化等等。但用户呢？大多数时候（尤其是在早期的初创公司中），他们只有自己的痛点和你的着陆页可以依赖。
这就是所有附加活动的重要性。如果 interviuu 不是由弗朗西斯科（我，一个不知名的创始人）推出，而是由某位知名企业家或影响者推出，那么访问页面的用户中就会有一部分不会质疑产品的能力。他们会自动将对那个人的感觉转移到产品上（这是由那些出色的初创公司创始人主导的令人难以置信的沟通和品牌策略，尤其是在 X 平台上）。
如果世界上最优秀的招聘者开发了这个产品，他们会传达不同的价值等。
早期初创公司的反馈循环不仅仅关乎产品。这封简单的早晨邮件完美地展示了与用户的反馈循环不仅仅是关于改善数字产品，而是关于改善你产品（和品牌）的各个方面。
我打算如何解决这一切？我一定会在着陆页上添加一个真实的演示视频（类似 Loom 风格的）并开始制作教育内容（我仍在努力弄清楚如何进行）。
还有其他人经历过这种情况吗？
查看原文
I'm Francesco, as you might have read here I'm building a job application tool called interviuu, and this morning, like every morning, I was checking emails. After recent launch day my inbox looks like a mix of user feedback and people offering their services, but there was also this one message that really hit me.<p>"Interesting approach no free time don’t know what’s behind the curtain just pay the money good luck"<p>Super simple email, just a few lines, but the value was huge. Made me realize that if my startup doesn't have a free trial (or freemium plan) I have to communicate the real value of the product way better on the landing page or in any educational content.<p>I'm not saying this is some groundbreaking discovery or that it wasn't obvious, but there are certain interactions when you launch that make you pay attention to these obvious things a lot more.<p>So, for me, a clear, realistic view of what your product actually does can solve three major issues:
- Potential misunderstandings and wrong expectations about what your product does
- Doubts about product capabilities and how it actually works
- For some users, that maybe aren't ideal early adopters but definitely exist, whether the product even exists behind the landing page and the brand<p>I feel like something I forget is that we're the founders and we've worked on this for months thinking about it almost every single day. We know that when A happens, B triggers, all the optimizations behind every single action users see on the frontend etc. But users? Most of the time (especially in early startups) they only have their pain point and your landing page to go on.<p>This is where all the side activities matter. If interviuu wasn't launched by Francesco (that's me, unknown founder) but by some well-known entrepreneur or influencer, a percentage of people landing on the page wouldn't have questioned what the product capabilities are. They'd automatically transfer their feelings about that person to the product (and that's an incredible communication and brand strategy led by amazing startup founders out there, especially on X).<p>If the world's best recruiter had built this product, they would've communicated different value etc.<p>Early startup feedback loops aren't just about the product. This simple morning email was a perfect example of how the feedback loop with users isn't just about improving the product as a digital product but it's about improving all aspects of your product (and brand).<p>How am I gonna try to fix all of this? I'm definitely adding a real demo video on the landing page (the Loom style one) and starting educational content (I'm still trying to figure out how).<p>Anyone else experienced this?